Alexandra Robinson, social media manager at the Minnesota Orchestra, on orchestras using social media to engage with a wider world

Listen on: Spotify, Apple Podcasts

Today, I‘m talking with Alexandra Robinson, Social Media and Content Manager for the Minnesota Orchestra. If you’re a follower of the blog, you already know just how much I love the Minnesota Orchestra. They are exceptional online, creating incredible and funny audience-centric content, and Alex is the driving force behind it and one of the leading social media and content managers in the industry.

In this conversation, we spoke a lot about how to build trust, with musicians, guest artists, and the organisation to be able to create and implement an audience-focussed strategy. We also spoke about balancing audience focussed content with the need to post about concert tickets, developing an organisational voice on socials when it can be so different to the corporate voice, some of the tools used to create, schedule, and manage content, and how to avoid being overwhelmed as a social media manager.

Honestly, this episode was a blast, and Alex drops some incredible thoughts and advice throughout, I can’t wait for you to listen.