It’s been great to see orchestras finally getting round to using digital more and taking social media seriously… a bit late but hey.
Before COVID-19, some orchestras had large social media followings which is great, but if we’re being honest with ourselves this was more due to orchestras having large reputations and being live event organisations with thousands of visitors every year, and less to do with… erm… actually having good content and being good at social media.
Despite being multimillion-dollar arts organisations with dedicated marketing teams, the vast majority of orchestras make the same basic mistakes on social media that could be spotted after a quick Google of “top social media mistakes” or “how to do social media well”.
What this means is that not only are they creating bad content, they’re also largely getting outperformed by individuals creating content in their bedroom with a phone, an internet connection, and a bit of creativity.
