They should be one of the most exciting things an orchestra or arts organisation does each year, but often they miss the mark.
Here are some of the best season launches and the organisations getting it right.
You’d think that being part of one of the most watched programmes in the world would be a good thing for the NY Phil. The thing is… it’s a spectacular own goal.
Powell Hall in St Louis opened nearly 100 years ago, and has been home to the St. Louis Symphony Orchestra since 1968. It’s iconic, historic… but, due for an
While many continue to shout into the void, a some orchestras, ensembles and arts organisations are actually putting the "social" back into social media. Here is who did it best in 2025 and why their strategy works.
If you’ve ever used music in content on social media, you’ll have discovered copyright claims. What should be a way to protect music is now a nightmare for classical music
Making content, whether that is a pre-planned 10-minute video or an ad hoc post, is a creative process. Whether you’re a musician or an administrator, you'
