Over the last few months, we’ve seen season launches everywhere. They should be one of the most exciting things an orchestra or arts organisation does each year, but often they miss the mark and end up with the dullest marketing. This is something I’ve already written about, and the last couple of years I’ve been highlighting some of the best and worst in the business.
In this blog, we’re going to take a look at some of the best season launches and shine a light on the organisations getting it right. Not content with a boring slideshow of composer names and visiting artists that doesn’t connect people, they’ve gone above and beyond to make something that special that resonates with their audience.
Now, this isn’t about the artistic content of the season. But how they’ve marketed their season launch, connected with audiences, and stood out from the crowd. So, in no particular order, here are some of the best season launches of 26/27.