When it comes to networking and pitching, we often talk about how. “How do I write a great intro email”, “how do I create the perfect elevator pitch”…
But, we rarely ever talk about the “who”.
I strongly believe that most of us aren’t being successful in our networking and pitching because we are busy trying to email and connect to as many people as possible, and not taking the time to identify the right people to talk to.
Taking the time to do this will mean it is more likely that your networking and pitching will be successful and will you save time in the long run.
To identify who are the right people, we’re going to look at a contact pyramid.
