Orchestras need to be ready for the death of Google

The whole internet is built around search engines. If we’re being honest, that means it’s built around Google. For years, businesses have adapted and worked hard to be featured higher up Google’s search results. There is now an entire industry devoted to helping you with the joy of Search Engine Optimisation. The thing is, search on the internet as we know it is changing, and it’s something we need to be ready for.