The best classical music season launches of 25/26
It’s that time of year again, season launches are everywhere! They should be one of the most exciting things an orchestra or arts organisation does each year, but often they miss the mark and end up with the dullest marketing. This is something I’ve already written about, and last year, I decided to highlight two orchestras really getting it right.
This year, I’ve decided to shine a light on more organisations getting it right, as well as those still getting it wrong, starting this week with the best season launches of 25/26.
Now, this isn’t about the artistic content of the season. But how they’ve marketed their season launch, connected with audiences, and stood out from the crowd. So, in no particular order, here are some of the best season launches of 25/26.