The worst classical music season launches of 25/26

Season launches are everywhere! I’ve already written about the best season launches of 25/26, those leading the way with great marketing, connecting with audiences, and standing out from the crowd. (You can give that a read here)

But even though season launches should be one of the most exciting things an orchestra or arts organisation does each year, many miss the mark and end up with dull, formulaic marketing. Boring montages, not highlighting the experience, forgetting about the audience, and being devoid of emotion. 

So, in this blog, we’re taking a light-hearted look at some of the worst season launches of the year to demonstrate what not to do, and hopefully provoke some change for next year.