Orchestras are going through an especially tough time at the moment. As well as facing the difficulties that any organisation has of not being able to have their employees in the same place, orchestras face having no live audiences and a significant loss of revenue for the foreseeable future.
Many sectors are now facing a race to go online in order to continue working, but classical music finds itself in a trickier situation as, on the whole, we’re relatively unprepared for the digital world and have been guilty of underinvesting in it prior to this crisis.
However, some orchestras have made some great inroads into engaging with audiences online and making deep and meaningful connections, and today I would like to celebrate one of these success stories.
