We’re now well into the COVID-19 pandemic and social distancing restrictions. I would say how long, but to be honest I’ve lost all sense of time.
Now that we’ve been in it a while, many orchestras, opera houses, and festivals have started to go online. Uploading full concerts, live streaming performances, and making other videos, there has been a ton of content… which is great!
From writing about classical music going online quite a lot now I’ve noticed a theme being repeated over and over again which is really bugging me, and it sounds something like this:
“orchestras can’t make money online”
I’m to here to tell you… that’s nonsense. Of course orchestras can make money online.
