As the end of 2020 comes into sight, plenty of orchestras now have a digital concert season of some sorts. It’s been great to see orchestras embrace the potential of digital, with some even having great initial success in selling season passes. But, as I’m ever the pragmatist, we need to all be ready for one thing… a big drop in engagement for orchestras digital output. Here’s why.
Back at the very beginning of April and COVID restrictions in the UK, I wrote a blog called “classical music in crisis - this what the future looks like” which pretty accurately predicted how the pandemic would affect the sector. A mini summary of part of this, is that orchestras would see great initial success with their digital content which was mainly driven by the generosity and support of audiences, and then see a drop off as audiences became fatigued with a saturated market and would stop engaging with poor or average quality content.
