It’s that time of year again. Orchestras, opera houses, venues, and concert seasons are launching their seasons for next year. This is probably the closest we’ve been to “normal” season launches since the pandemic. And yet despite what should be the most exciting and interesting thing these organisations announce all year, I’m struck with just how boring, formulaic, an unoriginal they all are.
After chatting about this on Twitter and the frustrations of seeing the same boring tropes as the last 20 years, it got me thinking… is there a better way to launch a season and if so, what would it look like?
In this blog we’re going to be looking at 4 things:
- What makes season launches so boring?
- Where can we look for inspiration for doing things differently?
- What can we learn from this inspiration?
- What a different approach to season launch could look like?
