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Today, I‘m talking with Matt Parkin, CEO and co-founder of Stagecast, a digital media company that specialises in filming and broadcasting classical music concerts.
It’s rare to see orchestras take bold steps to modernise, especially with their branding. But the London Mozart Players have done just that with an amazing rebrand. Just like
Listen on: Spotify, Apple Podcasts
Today I‘m talking with Matilda Lloyd, a soloist and trumpeter who is reshaping what it means to be an artist in the modern world.
I’ve written a lot about orchestras and classical music organisations failing to make the most of the digital world and being rubbish at social media. But there is one
I regularly get adverts from orchestras and other classical media accounts when I go on social media. Over the last year, I’ve been bombarded by a new trend. A
I’ve had my eye on the Philharmonia’s Virtual Reality projects for a while now. Starting back in 2014, these immersive installations allow for audiences to turn up, put
For a long time, X/Twitter has been a vital part of arts organisations’ marketing and social media strategies. What made early Twitter great, made it the perfect place for
Season launches should be one of the most interesting announcements an orchestra makes each year. I’ve long been fascinated by why orchestras haven’t made the most of this
I’ve recently been rewatching “Fever Pitch: The Rise of the Premier League”. I was struck by just how many similarities there were to the world of orchestras. Both facing
