I regularly get adverts from orchestras and other classical media accounts when I go on social media. Over the last year, I’ve been bombarded by a new trend. A
I’ve had my eye on the Philharmonia’s Virtual Reality projects for a while now. Starting back in 2014, these immersive installations allow for audiences to turn up, put
For a long time, X/Twitter has been a vital part of arts organisations’ marketing and social media strategies. What made early Twitter great, made it the perfect place for
Season launches should be one of the most interesting announcements an orchestra makes each year. I’ve long been fascinated by why orchestras haven’t made the most of this
I’ve recently been rewatching “Fever Pitch: The Rise of the Premier League”. I was struck by just how many similarities there were to the world of orchestras. Both facing
