It’s rare to see orchestras take bold steps to modernise, especially with their branding. But the London Mozart Players have done just that with an amazing rebrand. Just like
I’ve written a lot about orchestras and classical music organisations failing to make the most of the digital world and being rubbish at social media. But there is one
I regularly get adverts from orchestras and other classical media accounts when I go on social media. Over the last year, I’ve been bombarded by a new trend. A
I’ve had my eye on the Philharmonia’s Virtual Reality projects for a while now. Starting back in 2014, these immersive installations allow for audiences to turn up, put
For a long time, X/Twitter has been a vital part of arts organisations’ marketing and social media strategies. What made early Twitter great, made it the perfect place for
