While many continue to shout into the void, a some orchestras, ensembles and arts organisations are actually putting the "social" back into social media. Here is who did it best in 2025 and why their strategy works.
For a long time, X/Twitter has been a vital part of arts organisations’ marketing and social media strategies. What made early Twitter great, made it the perfect place for
Season launches should be one of the most interesting announcements an orchestra makes each year. I’ve long been fascinated by why orchestras haven’t made the most of this
I’ve recently been rewatching “Fever Pitch: The Rise of the Premier League”. I was struck by just how many similarities there were to the world of orchestras. Both facing
There has been a lot of talk about AI in the news recently, with Chat GPT, Bing AI, and Google Bard all being released to the public. This got thinking
I was chatting with an orchestra about ways they could attract new audiences and become more accessible. The orchestra’s concert dress was very traditional, full white tie and tails
It’s that time of year again. Orchestras, opera houses, venues, and concert seasons are launching their seasons for next year. This is probably the closest we’ve been to
