The whole internet is built around search engines. If we’re being honest, that means it’s built around Google. For years, businesses have adapted and worked hard to be
Season launches are everywhere! I’ve already written about the best season launches of 25/26, those leading the way with great marketing, connecting with audiences, and standing out from
It’s that time of year again, season launches are everywhere! They should be one of the most exciting things an orchestra or arts organisation does each year, but often
It’s rare to see orchestras take bold steps to modernise, especially with their branding. But the London Mozart Players have done just that with an amazing rebrand. Just like
I’ve written a lot about orchestras and classical music organisations failing to make the most of the digital world and being rubbish at social media. But there is one
I regularly get adverts from orchestras and other classical media accounts when I go on social media. Over the last year, I’ve been bombarded by a new trend. A
I’ve had my eye on the Philharmonia’s Virtual Reality projects for a while now. Starting back in 2014, these immersive installations allow for audiences to turn up, put
For a long time, X/Twitter has been a vital part of arts organisations’ marketing and social media strategies. What made early Twitter great, made it the perfect place for
