2 years ago, when ChatGPT was had only been released to the public for a few months, I decided to put it to the test. Could it program a whole orchestra season? Even though it was the early days of consumer AI, I was surprised it managed to do it, even with the odd issue. Now, with new models available and 2 years of improvements, I decided to see if it could do any better. 

Venues and arts organisations have made great progress in making their spaces and performances more accessible. But, as an industry, we’re not the best at talking about it. Most of the time, we end up using language that feels more suited to a funding application than something that would resonate with our audience. However, the Royal Ballet and Opera have found a great way to share these stories… by working with influencers.

The whole internet is built around search engines. If we’re being honest, that means it’s built around Google. For years, businesses have adapted and worked hard to be featured higher up Google’s search results. There is now an entire industry devoted to helping you with the joy of Search Engine Optimisation. The thing is, search on the internet as we know it is changing, and it’s something we need to be ready for.

Season launches are everywhere! I’ve already written about the best season launches of 25/26, those leading the way with great marketing, connecting with audiences, and standing out from the crowd. (You can give that a read here)

But even though season launches should be one of the most exciting things an orchestra or arts organisation does each year, many miss the mark and end up with dull, formulaic marketing. Boring montages, not highlighting the experience, forgetting about the audience, and being devoid of emotion. 

So, in this blog, we’re taking a light-hearted look at some of the worst season launches of the year to demonstrate what not to do, and hopefully provoke some change for next year.