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Most recent blogs

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May 29, 2025

The worst classical music season launches of 25/26

May 29, 2025

Season launches are everywhere! I’ve already written about the best season launches of 25/26, those leading the way with great marketing, connecting with audiences, and standing out from the crowd. (You can give that a read here)

But even though season launches should be one of the most exciting things an orchestra or arts organisation does each year, many miss the mark and end up with dull, formulaic marketing. Boring montages, not highlighting the experience, forgetting about the audience, and being devoid of emotion.

So, in this blog, we’re taking a light-hearted look at some of the worst season launches of the year to demonstrate what not to do, and hopefully provoke some change for next year.

May 29, 2025

May 20, 2025

The best classical music season launches of 25/26

May 20, 2025

It’s that time of year again, season launches are everywhere! They should be one of the most exciting things an orchestra or arts organisation does each year, but often they miss the mark and end up with the dullest marketing. This is something I’ve already written about, and last year, I decided to highlight two orchestras really getting it right.

This year, I’ve decided to shine a light on more organisations getting it right, as well as those still getting it wrong, starting this week with the best season launches of 25/26.

Now, this isn’t about the artistic content of the season. But how they’ve marketed their season launch, connected with audiences, and stood out from the crowd. So, in no particular order, here are some of the best season launches of 25/26.

May 20, 2025

May 15, 2025

Radio 3 closes gap on Classic FM by over 1 million listeners since pandemic - Magic Classical sees record lows

May 15, 2025

New figures from RAJAR (Radio Join Audience Research) show the audience figures for Classic FM, BBC Radio 3, and Magic Classical…

May 15, 2025

Apr 8, 2025

How I helped an arts organisation get millions of views for free

Apr 8, 2025

Ok ok, the title is kind of clickbait. This blog is actually going to be a deep dive into a piece of work I did with the Leeds International Piano Competition. It’s going to involve some strategy and a fair bit of data, so I needed something to grab your attention and make it interesting. But, before we get into the nerdy stuff that I will love, here are the headlines of what was achieved in 6 months with zero marketing spend.

20,003% increase in monthly video views
1.5 million video views per month across all socials
55.5% increase in total followers

A year after this project, the strategy and the impact of socials saw the Leeds International Piano Competition increase the audience of the competition from 6 million to 10 million.

OK, so there’s all the sexy headlines done. It’s time to break it all down to see how it worked and what other arts organisations could learn from the success.

Apr 8, 2025